Terms of service

TERMS OF SERVICE

Last updated: 14/08/2025


OVERVIEW

Welcome to Black Alpha Irish Whiskey! The terms “we”, “us” and “our” refer to Black Alpha Irish Whiskey. We operate this store and website, including all related information, content, features, tools, products and services (the “Services”). The store is powered by Shopify, which enables us to provide these Services to you.

By using our website or placing an order, you agree to these Terms of Service and our Privacy Policy. If you do not agree, please do not access or use the Services.


SECTION 1 – ACCESS AND ACCOUNT

By using the Services, you confirm you are at least 18 years old or the legal age to purchase alcohol in your jurisdiction. You agree to provide accurate, current, and complete information when using the store and to keep your account information up to date. You are responsible for maintaining the confidentiality of your account and all activities that occur under it.


SECTION 2 – OUR PRODUCTS

We aim to display products and content accurately, but we cannot guarantee that your device’s display will reflect exact colours or packaging. Descriptions, prices, and availability are subject to change without notice. We reserve the right to limit or discontinue products at any time.


SECTION 3 – ORDERS

When you place an order, you are making an offer to buy. Orders are only confirmed when we accept and process them. We reserve the right to cancel any order for any reason. Orders must be for personal use only and not for resale.

Alcohol Sales: By ordering, you confirm that you are at least 18 years old (or the legal age in your location). We reserve the right to refuse fulfilment where we believe this condition is not met. Proof of age may be required upon delivery.

Dispatch
Estimated dispatch dates are provided as a guide and may be subject to change. Customers will be notified once their order is ready for fulfilment.


SECTION 4 – PRICES AND BILLING

Prices shown include applicable VAT (if charged) and are subject to change without notice. Shipping costs are calculated at checkout. You agree to provide accurate billing and payment information and authorise us to charge the full amount, including taxes and shipping.


SECTION 5 – SHIPPING AND DELIVERY

We aim to dispatch orders promptly, but delivery times are estimates only. Once handed over to the courier, risk of loss or damage passes to you. We are not liable for delays caused by third parties, customs, or unforeseen events.

Deliveries may require age verification upon receipt. Orders may be refused if suitable identification cannot be provided where requested.


SECTION 6 – RETURNS AND REFUNDS

Due to the nature of our product (alcohol), returns are only accepted if the item is damaged, defective, or incorrect. The item must be unopened and in its original packaging.

Please inspect your order on delivery and notify us immediately at info@black-alpha-group.com if there are issues.

See our Returns Policy for full details.


SECTION 7 – INTELLECTUAL PROPERTY

All content on this site—including trademarks, images, and written materials—is the intellectual property of Black Alpha Irish Whiskey or our partners. You may not copy, reproduce, or use it without prior written consent.


SECTION 8 – THIRD-PARTY LINKS

We may link to third-party sites or services. We are not responsible for their content or practices. You access them at your own risk and should review their terms and privacy policies.


SECTION 9 – RELATIONSHIP WITH SHOPIFY

Our store is hosted by Shopify, which provides the e-commerce platform. However, all purchases are made directly with Black Alpha Irish Whiskey. Shopify is not responsible for transactions or customer service.


SECTION 10 – PRIVACY POLICY

Your data is handled according to our Privacy Policy and Shopify’s Privacy Policy. By using our Services, you agree to these terms.


SECTION 11 – FEEDBACK AND USER CONTENT

If you submit feedback, reviews, or suggestions, you grant us the right to use and share it freely without compensation. You must not post unlawful or harmful content. We may remove user content at our discretion.


SECTION 12 – ERRORS AND OMISSIONS

Occasionally there may be errors in product details, pricing, or availability. We reserve the right to correct them and cancel or refuse orders if necessary.


SECTION 13 – PROHIBITED USES

You may not use the Services for unlawful or abusive purposes, to infringe others’ rights, to distribute harmful content, or to attempt to disrupt or hack our systems.


SECTION 14 – TERMINATION

We may suspend or terminate your access to the Services at any time if we believe you’ve violated these Terms.


SECTION 15 – DISCLAIMER OF WARRANTIES

The Services and all products are provided “as is” and “as available.” We do not guarantee they will be error-free, uninterrupted, or suitable for your needs. Some jurisdictions do not allow limitations on implied warranties, so this may not apply to you.


SECTION 16 – LIMITATION OF LIABILITY

To the fullest extent permitted by law, Black Alpha Irish Whiskey will not be liable for any indirect, incidental, or consequential damages arising from your use of the Services or products.


SECTION 17 – INDEMNIFICATION

You agree to indemnify and hold harmless Black Alpha Irish Whiskey and its affiliates against any claims or damages arising from your use of the Services or your violation of these Terms.


SECTION 18 – GOVERNING LAW

These Terms are governed by the laws of the United Kingdom, and any disputes will be resolved in the courts of Northern Ireland.


SECTION 19 – CHANGES TO TERMS

We reserve the right to update these Terms at any time. Changes take effect immediately upon posting. Your continued use of the Services means you accept the updated Terms.


SECTION 20 – CONTACT INFORMATION

Questions about the Terms of Service?
Email us at: info@black-alpha-group.com